An east coast Canadian gal with a Management degree and eight years of professional administrative experience as an Executive Assistant supporting CEO’s, Human Resources Consultants, Marketing Directors and Business Development Managers.
I help business leaders spend less time on their short term daily activities so they can spend more time on planning and executing their long term strategic game changers.
Saint Mary’s University
September 2003 – May 2007
Bachelor of Commerce
Halifax, Nova Scotia
Co-operative Education Program
Entrepreneurship Action Team Volunteer
May 2014 – Present
Collaborate with a team of 8 to plan monthly events for 75+ local entrepreneurs.
Travel Blog Writer
October 2015 – February 2016
Travelled to 10 countries and blogged about tips and backpacking experiences.
1 Day – Professional Development Summit
2 Years – The Rockefeller Habits – Four Decision Framework
12 Months – Digital Nova Scotia Applied Leadership Program
1 Day – Change Management Course
6 Weeks – Virtual Assistant Course
Launching Webinars Course
4 years - Executive Assistant
Joined as the Executive Assistant to the President and responsibilities increased to supporting Office Management, Human Resources and Marketing for a team of 32.
Administrative Support & Operations – Email management and phone screening, expenses and invoices, budgeting, building management, supply ordering, project management, data entry and performed personal and routine errands.
Customer Service & Communications – Received, screened and responded to inquiries from team members on topics such as policies and benefits. Drafted, edited and distributed internal/external communications including President’s emails, letters, proposals, contracts, weekly newsletters, press releases, client workshop e-vites and employee bios.
Event & Travel Coordination – Managed the President’s day to day schedule and weekly calendar, coordinated internal/external meetings, planned events including annual 4-day workshop with 100 clients, created, scheduled and responded to evites, launched landing page and hosted onsite reception.
Human Resources – Created role descriptions, promoted roles (Career Beacon, website, LinkedIn) screened applicants, scheduled/conducted interviews, called references, notified candidates, prepared contracts and organized effective orientations.Established OH&S program with policies and procedures.
Strategy & Leadership – Contributing member to the senior leadership team where I directed the weekly team meetings and HR meetings, prepared agendas, distributed minutes, discussed action items and followed up on performance goals. As a liaison between team members and senior leaders, I was privy to sensitive documents and private conversations where I adhered to strict confidentiality.
2 years - Sales & Marketing Coordinator
Provided marketing and sales support to 10 branches with 450+ employees.
Event & Travel Coordination – Managed department’s schedules, travel itineraries and budgets. Organized and attended corporate functions, tradeshows, career fairs, conference calls, meetings, created agendas, recorded minutes and distributed sales reports. Organized monthly social events
Marketing & Sales Support – Created brand visibility through production of calendars, newsletters, print advertisements, swag, brochures and presentations. Managed department’s website updates and supported the content writing, packaging and delivery of Request for Proposals. Researched new markets and pre-qualified new clients.
Customer Service & Communications – Created content for business magazines, online directories, phonebooks, local newspapers, radio ads, Google Adwords and ensured target markets were reached. Received client inquires and managed CRM, updated contacts and sales notes while maintaining excellent customer relations.
Administrative & Operations Support – Managed department’s budgets, memberships, sponsorships, promotional inventory, invoices, databases and corporate identity. Created agendas, recorded minutes and distributed sales reports. Performed mail merges and prepared, formatted, negotiated, delivered and filed client contracts and other confidential documents.
2 Years - Executive Assistant
Entry level administrative position at Canada’s largest privately owned wine retail store with 2 locations, over 1000 business accounts and 100+ employees.
Administrative Support & Operations – Managed emails, calendars and schedules for the President and Vice President. Performed routine administrative tasks such as receiving guests, screening calls and personal errands.
Schedule & Event Management – Coordinated with partners, support staff, volunteers and marketing department to host weekly events with 6 to 600 guests. Assisted in ticket sales, ordered food and beverage, contracted entertainment, secured venues and met audio/visual needs.
Customer Service & Communications – Communicated with Marketing Coordinator to create event calendars, brochures and employee profiles. Maintained positive partnerships with local media and media personalities, created media packages and event invitations.
1.5 Years - Virtual Assistant
Joined the team as a part time Virtual Assistant to support their online presence and increase monthly registrations.
Marketing & Sales Support – Website development, WordPress maintenance, content creation, graphic design, Google Analytics, Google Adwords, Social Media planning – increased website traffic by 20% and highest registration rates in 20 years.
MS Office Suite
“Tonya supports us with our online presence and updated our company website to a more modern look and feel. She created all the content and continues to provide website maintenance while occasionally implementing Google Adwords campaigns when we need the extra push. We are very happy with our increased online traffic and registration rates. She is a dedicated and reliable virtual team member.”
~ Ron McKenna, Owner – McKenna’s Defensive Driving
” Tonya is an extremely dedicated, thoughtful and detail oriented resource. As a member of my team Tonya always asked insightful questions to ensure that we were focusing on the right outcomes with measurable results. Her ability to insightfully anticipate both my needs and those of the organization is what allowed her to make my role as a corporate leader extremely productive and successful. In my 20 years of leading high performance team members, no one has demonstrated as consistent or higher standard of delivery as Tonya.”
~ Malcolm Fraser, President – MODE Digital
“Tonya is an active contributor, strategic thinker, and frequently challenges the status quo. She continuously goes above and beyond to create an exceptional experience at both networking and signature panel events. Her creative thinking, drive to succeed and positive attitude show marks of a true leader; and I would highly recommend Tonya to anyone seeking a proactive go-getter.”
~ Jennifer Simpson, Fusion Halifax Volunteer