I know it’s not easy to decide who the right person is to help support you and your team (trust me, I’ve been there). So here is a little information about me, and what services and skills you may find valuable. 

I am an east coast Canadian gal (proud Nova Scotian) with a Management degree and eight years of professional administrative experience as an Executive Assistant. I’ve supported CEO’s, Human Resources Consultants, Marketing Directors, Business Development Managers and many Entrepreneurs. 

I help business leaders spend less time on their short term daily activities, so they can spend more time on planning and executing their long term strategic game changers.

Currently Reading

Tools of Titans by Tim Ferriss
Follow me on goodreads

Currently Listening to

Copy That Pops! Podcast
(Featuring me – check it out)

Currently Learning

Courses that Convert – Amy Porterfield

Services

Administrative Support & Operations

Scheduling & Calendar Management, Email Scanning & Responding, Budgeting & Invoicing, Data Entry, Transcribing, Project Management & Personal Errands

Customer Service & Communications

Customer Support & CRM, Internal Memos & External Updates, PR Releases & Newsletters, Presentations & Speaking Notes, Content Creation & Proofing

Event & Travel Coordination

Travel Research & Booking, Internal & External Events (including weekend retreats), Meeting Coordination & Follow Up, Invitations & RSVPs

Sales & Marketing

Social Media & E-Marketing, Blogging, Facebook Ads, Funnel Building, Graphic Design, Webinar/Courses Management, Sales Copy, Landing Pages, Website Maintenance, SEO, Adwords & Analytics, Video Editing

Human Resources

Role Descriptions, Job Postings, Applicant Screening, Interviews & Reference Checks, Onboarding & Offboarding, Employee Relations & Policies

Other

This is a summary of services offered. Reach out to further discuss what support you may need.

familiar tools

Acuity Scheduling
Asana
Aweber

Basecamp
Bloomfire
Canva
Contactually

ConstantContact
Doodle

DropBox
Evernote
Function Point
Gimp
GoogleAdwords
GoogleAnalytics
GoogleApps
GoogleHangouts
Gotowebinar

 

Hubspot
InDesign
InfusionSoft
Intervals
JotForm
Leadpages
MailChimp

MS Office Suite
NationBuilder

Picmonkey
Publisher
SalesForce
Sunrise Calendar
Teachable
WeVideo

WordPress
Zoom

Recent work experiences

Mode Digital

Mode Digital 4 years - Executive Assistant

Mode Digital

4 years - Executive Assistant

Mode Digital

Joined as the Executive Assistant to the President, and responsibilities increased to supporting Office Management, Human Resources, and Marketing for a team of 32.

Administrative Support & Operations – Email management and phone screening, expenses and invoices, budgeting, building management, supply ordering, project management, data entry, and performed personal and routine errands.

Customer Service & Communications – Received, screened and responded to inquiries from team members on topics such as policies and benefits. Drafted, edited and distributed internal/external communications including President’s emails, letters, proposals, contracts, weekly newsletters, press releases, client workshop e-vites, and employee bios.

Event & Travel Coordination – Managed the President’s day to day schedule and weekly calendar, coordinated internal/external meetings, planned events including annual 4-day workshop with 100 clients, created, scheduled and responded to evites, launched landing page, and hosted onsite reception.

Human Resources – Created role descriptions, promoted roles (Career Beacon, website, LinkedIn), screened applicants, scheduled/conducted interviews, called references, notified candidates, prepared contracts, and organized effective orientations. Established OH&S program with policies and procedures.

Strategy & Leadership – Contributing member to the senior leadership team where I directed the weekly team meetings and HR meetings, prepared agendas, distributed minutes, discussed action items, and followed-up on performance goals. As a liaison between team members and senior leaders, I was privy to sensitive documents and private conversations where I adhered to strict confidentiality.

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Sara Best Nutrition Sara Best Nutrition 6 Week Contract

Sara Best Nutrition

6 Week Contract

Sara Best Nutrition


Sara and I exchanged services and I supported the launch of her new course.

Marketing & Webinar Support – Social media Ad design for webinar, slide deck design, workbook design and webinar support.

 

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Midwest Surveys

Midwest Surveys 2 years - Sales & Marketing Coordinator

Midwest Surveys

2 years - Sales & Marketing Coordinator

Midwest Surveys

Provided marketing and sales support to 10 branches with 450+ employees.

Event & Travel Coordination – Managed department’s schedules, travel itineraries, and budgets. Organized and attended corporate functions, tradeshows, career fairs, conference calls, meetings, created agendas, recorded minutes, and distributed sales reports. Organized monthly social events

Marketing & Sales Support – Created brand visibility through production of calendars, newsletters, print advertisements, swag, brochures, and presentations. Managed department’s website updates and supported the content writing, packaging, and delivery of Request for Proposals. Researched new markets, and pre-qualified new clients.

Customer Service & Communications – Created content for business magazines, online directories, phonebooks, local newspapers, radio ads, Google Adwords, and ensured target markets were reached. Received client inquires, and managed CRM, updated contacts, and sales notes while maintaining excellent customer relations.

Administrative & Operations Support – Managed department’s budgets, memberships, sponsorships, promotional inventory, invoices, databases, and corporate identity. Created agendas, recorded minutes, and distributed sales reports. Performed mail merges, and prepared, formatted, negotiated, delivered, and filed client contracts and other confidential documents.

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Emerging Jewel Emerging Jewel 3 Months - Program Support

Emerging Jewel

3 Months - Program Support

Emerging Jewel

Shelley and I connected and I supported her with her online courses and programs.

Web Design and Development – Website updates, sales pages, Leadpages design, AWeber and Paypal integrations, online course page development, document design, call-to-actions, webinar support.

 

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Willow Park Wines & Spirits

Willow Park Wines & Spirits 2 Years - Executive Assistant

Willow Park Wines & Spirits

2 Years - Executive Assistant

Willow Park Wines & Spirits

Entry level administrative position at Canada’s largest privately owned wine retail store with 2 locations, over 1000 business accounts and 100+ employees.

Administrative Support & Operations – Managed emails, calendars, and schedules for the President and Vice President. Performed routine administrative tasks, such as receiving guests, screening calls, and personal errands.

Schedule & Event Management – Coordinated with partners, support staff, volunteers, and marketing department to host weekly events with 6 to 600 guests. Assisted in ticket sales, ordered food and beverage, contracted entertainment, secured venues, and met audio/visual needs.

Customer Service & Communications – Communicated with Marketing Coordinator to create event calendars, brochures, and employee profiles. Maintained positive partnerships with local media and media personalities, created media packages and event invitations.

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Palermo Photography Palermo Photography Website Launch Support

Palermo Photography

Website Launch Support

Palermo Photography

Maria and I agreed that I would support her on the launch of her new website

Website Launch – Project planning, new branding updated on all social media platforms, designed launch Ads for social media, designed “free giveaway” document, designed 100 page “look book” for clients on Photoshop, posted and monitored social media on launch day, setup and integrated Mailchimp and Google Analytics.

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McKenna’s Driving School

McKenna’s Driving School 1.5 Years - Virtual Assistant

McKenna’s Driving School

1.5 Years - Virtual Assistant

McKenna’s Driving School

Joined the team as a part time Virtual Assistant to support their online presence and increase monthly registrations.

Marketing & Sales Support – Website development, WordPress maintenance, content creation, graphic design, Google Analytics, Google Adwords, Social Media planning, giftcard design, contest campaign, social media, leadpages, customer service, process improvement – increased website traffic by 20%, and highest registration rates in 20 years.

 

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CSurgeries CSurgeries April to Present - Program Coordinator

CSurgeries

April to Present - Program Coordinator

CSurgeries

Currently the Program Coordinator for tech start-up.

Program Coordinator – Social media posts on Facebook, Twitter and LinkedIn, Client Care, Weekly Newsletter, Blogs Post on WordPress, Graphic Design, Contest Campaign, Postcard Design, Team Meetings, e-marketing,

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Education & Interests

Formal Education

Saint Mary’s University
September 2003 – May 2007

Bachelor of Commerce – Management
Co-operative Education Program

Learning

2015 – 2017 Courses

Courses that Convert – Amy Porterfield
Tribe Course – Stu McLaren
Free to Focus Course- Michael Hyatt
Optimised Webinar Series – Callan Rush
1 Day – Professional Development Summit
2 Years – The Rockefeller Habits – Four Decision Framework
12 Months – Digital Nova Scotia Applied Leadership Program
1 Day – Change Management Course
6 Weeks – Virtual Assistant Course
Launching Webinars Course

Travel

Travel Blog Writer

October 2015 – February 2016
Travelled to 10 countries, and blogged about backpacking experiences.

 

January 2011 – May 2011
Travelled to 6 countries, and blogged about backpacking experiences. Worked in a New Zealand winery for 6 weeks.

Volunteer

Fusion Halifax – Entrepreneurship Action Team
May 2014 – Present
Collaborate with a team of 8 to plan monthly events for 75+ local entrepreneurs.

Activites

Enjoy
Running
Yoga
Meditation
Snowboarding
Surfing
Cooking
CrossFit

testimonials

Willow Park Wines & Spirits

Tonya is a very caring motivated person. She has great attention to detail and often suggests ways to improve on work projects and increase efficiency. Her research skills has proved invaluable in web design, travel planning and event creation. She quickly understands scope of work and uses her strong project management skills to successfully complete projects in a timely fashion. She is a valuable team member with strong communication skills and creative ideas."

VP of Marketing

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Let’s Chat

Thanks so much for your time. Please reach out to schedule your free no-obligation “Explore Session” so we can discuss your needs and how I can support you.


You can reach me at tonya@tonyadarlington.com, 902 266 2015 or complete the form below.


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